Piascik & Associates
1. Discovery
Having left one of the large national accounting firms, the founder of Piascik & Associates wanted to create a brand identity that would elevate his small firm to the stature of what he offered. This energetic, forward-thinking entrepreneur specializes in three niche areas of service: professional athletes, medical professionals and international businesses.
2. Strategy
Not your typical accountant, the personality of the principal inspired the direction of this brand. A lover of modern art, we commissioned an illustrator to create simple, dramatic images that were inspired by the “Piascik Principles” — ideas identified during the discovery process which became key messages within their marketing.
3. Execution
We built a comprehensive branding program to match our client’s personal taste for the bold and contemporary — a surefire differentiator in an industry that can be safe and predictable. A distinctive new logo, clean graphics and smart language were spread across print collateral, advertising, direct mail, promotional marketing, stationery package, the company’s website, and even the company’s office interiors.
4. Evaluation
Piascik’s clients now see what makes the company a standout in its field: energy, smarts, imagination and precision. As Steve Piascik notes, “Branding our firm was a conscious investment and one of the best decisions I’ve ever made. It’s played a vital role in the growth of our company.”