Whether it’s reinvigorating or rethinking your brand or launching a new brand, Circle S Studio begins with a 4-step process. These steps ensure that our creative work aligns with your firm’s business strategy.

Think of a train track. The left rail represents your business strategy, the right your marketing initiatives. The two rails had better stay aligned or you’ll soon find the train derailed. Whether you’re just leaving the station or already in motion like most businesses, we understand how important it is to align your business objectives with your marketing initiatives.

1. Discovery

When we listen, people talk. Discovery is about listening and exploring. Our goal is to mine the nuggets that make you unique.

It includes quantitative and qualitative research that helps evaluate diverse perspectives among senior management, associates and clients. What are your clients really saying about you versus what you think they are saying. How are you adding value to a customer’s life?

2. Strategy

Strategy is the roadmap that will help you connect your brand to the consumer. Successful brands understand that if you stand for everything, you stand for nothing. We believe that your brand promise needs to have a genuine value in the marketplace.

Our expertise is in identifying your brand essence and developing key messaging to make sure your brand is effectively communicated across all relevant media.

3. Execution

Powerful, compelling brands all share one thing in common. They marry smart strategy to brilliant execution. Every touch point — from your logo and identity to how you interact with your customers and prospects — is an opportunity to win hearts and minds. Or, conversely to undermine your brand.

What separates Circle S Studio from other firms is our focus on execution. We ask, “Does this communication help or diminish the brand?” “Does it add value to the customer relationship?” “Does it reflect the values and mission of the company?”

We consistently look for smarter, more innovative ways to not only reach core prospects but to create materials that differentiate you from your competitors.

4. Evaluation

You can’t always wait a year to evaluate how things are working. You need to monitor results and make adjustments to adapt to the dynamics of the marketplace. If you never circle back, how do you know your investment is paying off? That’s why we develop metrics to help you get a clear picture of what is working in the marketplace.