Hourigan Construction
1. Discovery
Over the past two decades, Hourigan Construction has earned a reputation for building extraordinary structures and delivering on their promise of exceptional client service. They have constructed more than 50 office and headquarters buildings, including retail centers, hospitals, call centers, industrial facilities, schools and healthcare facilities. Despite their stature, Hourigan Construction’s marketing materials didn’t reflect their quality nor were they able to support the firms growing needs.
2. Strategy
Leverage Hourigan’s unmatched professionalism and forward-thinking vision.
3. Execution
Starting with a brand refresh, we updated the Hourigan logo by adding perspective to the dimensional “H” as well as changing the logotype and color. A unique system of photography styles and design elements were defined by the angles and perspectives of the logo. For the main brochure, dramatic halftone building images became a central element. Secondary images had an “in the moment” style for both portraits and environmental details to capture the warm, friendly culture of Hourigan’s staff.
4. Evaluation
A solid brand constructed with bold new elements reflects the core values and warm personal relationships that have built this company.