Chesapeake Capital
1. Discovery
Unable to market directly to the end client, this global commodities trader wanted to create a brochure that would stand out amidst the clutter on the typical advisor’s desk.
2. Strategy
To create an engaging coffee table book that represents the global movement of money and goods in a sophisticated and surprising manner while briefly touching on the differentiating values of this highly specialized investment management firm. Our goal was to communicate a complex subject without falling into the trap of using typical imagery.
3. Execution
We created a striking book in an elegant case to draw parallels between the flow of money and goods across the earth and the approach Chesapeake Capital takes to global investing. The high production quality speaks to this firm’s prestige and confidence. An artist’s manipulations of satellite photos that show ancient trade routes, natural formations and land-use patterns around the world. The text speaks about investing in a simple, metaphorical way.
4. Evaluation
Chesapeake Capital communicates its virtues — discipline, history, diversification, discovery and direction — in a style all its own.